Business

Lanyards – The Brand Ambassador

Lanyards aren’t just the cords or straps that people usually wear around their neck. It’s much more than that. Having said that, we mean, the importance of a right sized and a right colour lanyard is often underestimated. As a matter of fact, companies that provide microchip enabled smart card with a lanyard to its people for the purpose of a security check at the main entrance of the office, for instance, often under utilised its potential.

You know what such a loss isn’t trivial. In fact, those companies could actually have initiated many conversations with innumerable people one-to-one basis with the help of it and would also would have mastered the art of communication with a zero visibility loss. In the end, brand salience would have scaled a new height. Unfortunately, we often see many people wearing lanyards that are branded poorly. As such, the employers keep losing opportunities to stand out and fail to connect with its’ TG (target group).   

How to decide the right size and colour of a lanyard?

To begin here with the right mindset, it is important to mention that there is no fixed size here that fits all. You will often get to see varied sizes of it in the market. However, the most common sizes are 25mm, 20mm, 15mm, and 10mm. Those are available in different colour combinations, such as one-colour, two-colour, and three-colour, on different materials like nylon, reflective, polyester, heat transfer, and cotton.

Therefore, it is you who are to decide the appropriate size of a lanyard to be used for official purposes. However, the kind of communication such as the logo, visual, and tagline to be printed on it would ideally be the guiding factors of its size and colour in accordance with the brand guidelines. Having said that, we mean, you have the freedom of personalising a lanyard.

Lanyards – the pedigree:

Though it looks trivial, you will be surprised to know that it has a rich history that dates back to the 15th century. France is the country that first introduced ‘lanière‘ (an elongated leather strip for binding things together) to its army with a view to attaching stuff like a whistle and pistol with the uniform temporarily.

Taking lanyards to your advantage:

  • Custom lanyard: You can customise a lanyard bespoke to your need. It means based on your exact requirements, you can use it for the purpose of effective communication with the TG. The best part is that it gives you an opportunity to communicate in a clutter free environment. As such, you get an unprecedented opportunity for your company’s branding at a very low cost.
  • Keeping the morale high: With a branded lanyard, you create opportunities for employee branding as they feel attached to the brand even on the move. This results in higher productivity per employee and an increased employee retention which together contributes to the bottom line.

In short, lanyards are to stay in the long-run and you must take it to your advantage.

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Personal Care

Getting To Know Those Dangerous Heart Attack Signs

There are times, when the person might experience some kind of pain in his chest and may not take it much seriously. He may be of the opinion that this pain in the chest region could be short lived because of gas problem. This could probably be true or unfortunately wrong. It is necessary to understand that not all types of heart problems tend to take place in the chest region. Some might come with alarming symptoms and could be developed in the other body parts also. This could be related directly to the heart. It is more so, if the person is a diabetic, overweight, has high blood pressure or high cholesterol. There are indeed some problems that one should watch out, to ensure that this dangerous disease is kept at bay and immediate treatment is availed.

Some signs of heart attack

According to the top cardiothoracic surgeon in India, there are several signs that may state that the person has had a heart attack and would require immediate treatment. The major three signs are mentioned below:

  • Indigestion, nausea, and upset stomach: If the person has had that sick feeling in his stomach for quite some time and also experiences periodical heartburn, then immediate medical attention is an absolute must. Vomiting, persistent discomfort noticed in the belly region, and belching can also lead to a heart attack. These are reported more in women. One can also experience stabbing pain in the abdomen’s middle or lower portion for a few minutes.
  • Dizziness: The other disturbing symptom that may cause heart issues is feeling lightheaded and dizzy or having that fainting feeling. These instances generally occur if the supply of blood to the brain drops to the lowest level possible. This might take place since the heart rate is found to be abnormal. The heart may not be in a position to pump sufficient blood as necessary, because of the narrowing of the valve or probably, due to a temporary, but rapid drop in blood pressure. Also, the person may experience some kind of dizziness or uneasiness when standing up extremely fast. These are stated to indicate that the heart is about to cause failure and hence, the cardiologist is to be visited immediately.
  • Unexplained weakness: It might be that performing some simple chores may cause the person to get tired quickly. The body might just give up when engaging in certain activities, something that he/she might have enjoyed before. This does call for immediate attention and visiting the cardiologist. If the person experiences difficulty when performing regular chores like climbing the stairs, carrying groceries, or walking, then these are actually indications of heart failure. Increased fatigue is considered to be the product of weak tissues and muscles that are not able to function at their optimum. This is due to the fact that the ability of the heart to pump blood efficiently has been drastically reduced.

If some unusual changes are noticed in the body, or there is the feeling of getting choked or in an uncomfortable position, then it will be wise to contact the best heart doctor in India.

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Personal Care

Understand Why Your Baby Should Head Downwards

Pregnancy is a wonderful phase till the time of delivery when the woman faces a huge emotional turmoil. On one hand is the excitement of seeing the baby while on the other is the tension surrounding the birth process. For first-time mothers it is even more frightening because the experience is new.

The fetus usually starts turning towards the birth canal by the end of 32 weeks. Until this time, it has been easy for the baby to turn upwards as well as downwards owing to the amount of space inside the uterus. However, not all babies turn towards the cephalic presentation early. Many even turn right before labor starts. Either way, this movement is extremely important for the birth process because it reduces the duration of labour and makes it easier for the baby to come out of the birth canal.

There are basically three kinds of cephalic presentation:

  • Vertex presentation: Single babies often choose this position, wherein the face is towards the mother’s spine and is considered the perfect position. The child automatically lines up with the pelvis so that it passes smoothly. The head often turns to the side, but that does not pose a problem.
  • Brow presentation: This position occurs mostly in the case of premature babies. The head and neck of the fetus are slightly extended as if the child is looking up.
  • Face presentation: In this movement, the face leads the rest of the child towards the outlet. Most premature babies tend to take the face presentation. The position does not reduce the labour

 If, by chance, the baby does not turn in the head down position during pregnancy, expectant mothers have to take measures to ensure that the baby does so.

  • Try to be as active as possible. It will help the child to turn. Walking is an excellent form of exercise at this time because the pelvic region moves most and aids the baby in turning by making more room.
  • While sitting ensure that the pelvic region is tilted forward and the knees are higher than the hips. This is possibly the best position to get the fetus’s head downwards and ready for the delivery.
  • Another effective way of helping in the head-down baby movement is getting on your fours, like the floor scrubbing position. It provides optimum space for the child and makes turning easier.
  • While sitting inside the car make sure that your knees remain above the hips. You can use a cushion for the purpose as well.
  • Some women are also advised to use the birthing ball also known as exercise balls while they are relaxing.
  • However when you are sleeping there is no need to think about the baby’s positioning but preferably sleep in the left side because it facilitates the flow of fluids and air to the fetus.
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