Business

Lanyards – The Brand Ambassador

Lanyards aren’t just the cords or straps that people usually wear around their neck. It’s much more than that. Having said that, we mean, the importance of a right sized and a right colour lanyard is often underestimated. As a matter of fact, companies that provide microchip enabled smart card with a lanyard to its people for the purpose of a security check at the main entrance of the office, for instance, often under utilised its potential.

You know what such a loss isn’t trivial. In fact, those companies could actually have initiated many conversations with innumerable people one-to-one basis with the help of it and would also would have mastered the art of communication with a zero visibility loss. In the end, brand salience would have scaled a new height. Unfortunately, we often see many people wearing lanyards that are branded poorly. As such, the employers keep losing opportunities to stand out and fail to connect with its’ TG (target group).   

How to decide the right size and colour of a lanyard?

To begin here with the right mindset, it is important to mention that there is no fixed size here that fits all. You will often get to see varied sizes of it in the market. However, the most common sizes are 25mm, 20mm, 15mm, and 10mm. Those are available in different colour combinations, such as one-colour, two-colour, and three-colour, on different materials like nylon, reflective, polyester, heat transfer, and cotton.

Therefore, it is you who are to decide the appropriate size of a lanyard to be used for official purposes. However, the kind of communication such as the logo, visual, and tagline to be printed on it would ideally be the guiding factors of its size and colour in accordance with the brand guidelines. Having said that, we mean, you have the freedom of personalising a lanyard.

Lanyards – the pedigree:

Though it looks trivial, you will be surprised to know that it has a rich history that dates back to the 15th century. France is the country that first introduced ‘lanière‘ (an elongated leather strip for binding things together) to its army with a view to attaching stuff like a whistle and pistol with the uniform temporarily.

Taking lanyards to your advantage:

  • Custom lanyard: You can customise a lanyard bespoke to your need. It means based on your exact requirements, you can use it for the purpose of effective communication with the TG. The best part is that it gives you an opportunity to communicate in a clutter free environment. As such, you get an unprecedented opportunity for your company’s branding at a very low cost.
  • Keeping the morale high: With a branded lanyard, you create opportunities for employee branding as they feel attached to the brand even on the move. This results in higher productivity per employee and an increased employee retention which together contributes to the bottom line.

In short, lanyards are to stay in the long-run and you must take it to your advantage.

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Business

Creating Planograms And Increase Revenue With Their Right Use

A planogram may be referred to as a diagram that helps the retailers in showing the particular place where the products can be put on the racks, shelves or other store fixtures. Planograms serve as effective tools for exhibiting the names of the products in a store. Shoppers’ attention is focused as regards planograms, also called as POGs.  They are the visual representation of product shelving that is used for maximizing the sales and capacity. Techniques including cross merchandising are used in making these tools quite effective. They are aimed at the most profitable product placement.

Creating a planogram – It is a process wherein these tools are used for balancing logical organization including grouping of items in the same category. Focus on the customer behavior and psychology is laid for exposing them to the newly arrived and highly profitable products. This process helps to increase the sales with use of cross-selling techniques. The stores group the products by their use. Bread like products is grouped first in the same section followed by jelly, peanut butter or other such items. It helps the shoppers for stocking up such items.

It may be noted that the products that are placed at our eye-level can be sold in great quantities than the ones that are kept on the lower shelves. But the children may have easy access to the products that are placed at the bottom shelves. The children will be at ease to pick up such products and help their parents in taking them home. That’s the reason that most stores prefer to keep the sugary kid-centric cereals on the lower shelves that are easily seen by the kids. However, high-fiber items are usually placed at the higher shelves.

Increasing revenue – Stores intending to increase their revenue must use planograms in such a way that the products meant for sale are placed at the appropriate shelves. As stated above, items usually consumed by the children may be placed at the bottom racks, and the other items meant for general purposes may be placed at eye-level racks or in the higher ones. Identification of high and low-selling items is a must as far as their placing in the appropriate shelves is concerned. This is the basic idea behind increasing sales and thus the revenue in great manners. It is a fact that the buyers do not waste their valuable time and focus their attention on the easily located products. As such the stores must identify their behaviour as regards placing the products in appropriate shelves.

* Satisfying layout is much helpful as it helps the customers to have access to the desired products.

* It is wise to reduce the overstocked and out-of-stock products as the customers may be confused.

* Emphasize on the bestsellers by making use of planograms as regards the placement of items.

* Be wise to allow incentives on higher margin items.

The above tips can be of great help in increasing the sales and the revenue too.

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Business

Get Reliable Freight Transportation To The Destination Without Any Hurdles

With cut-throat competition the export import business faces a lot of complication in getting the clearance of customs, to transfer goods from one country to another. To stay ahead of the race, there are air freight forwarding companies making the process much easier and convenient for its owners. These companies act as a mediator between the company and the transport companies undertaking all formalities in the overall process.

For those involved in the consignment of goods or raw materials, hiring a freight forwarder will assist in finding the most economical and fastest route, in order to book the necessary carriers for the goods. They have the specialised skills in various modes of transport to various geographical areas making the export-import easy.

Why hire freight forwarder for the consignment?

With a high level of organisation, transparency, and accountability, these professionals have strong bonds with the global agents. They offer promptness in delivery, with great services and efficiency. In addition, hiring such companies offer a large portfolio of services like-

1 Service of getting customs clearance- The goods need to be transported requires passing through various custom clearings with long tiring paper works. The forwarders take the responsibility of making all the duties and tax payments cleared, depending upon the country to which the goods are to be moved.

2. Service of management of inventory- Another duty of the forwarder company is to arrange a proper inventory list, ensuring correct items are collected, stored and dispatched to its destination.

3. Other services- To get the payments released from the bank, the bill of lading and airways bill is to be shown as proof of consignment. The freight forwarding agents also undertake the task in hand, of getting all the documents for the comprehensive process.

Nowadays, the shipping of finished goods or raw materials is not possible without the expertise of professional and experienced freight forwarders. There are several advantages one can avail by hiring their services like-

4. Complete assistance with freight shipping process- The process of shipping goods is not that easy one. Having the right service provider assists in various potential costs involved in the overall shipping process. They also offer advisement on the freight cost, port charges, insurance and special documentation costs and even on the ways the goods must be packed in order to avoid any damage to the goods.

5. Saving of business time- Having in hand, the knowledge of experts in the job provides peace of mind to the business owners that their goods will reach its objective safely. This in turn saves a lot of time for the business, putting it to use for more important activities.

6. Protection to the business- The forwarder experts also safeguard the business, protecting against missing paperwork queries and delays in the deliveries. Such delayed orders can cause huge business penalties to the business.

So, whether it is a small consignment or a huge shipment of goods, freight forwarding assistance can offer huge benefits. Moreover, a close comparison can shed light on being the right fit for the business deals.

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