In the digital landscape, where businesses are constantly vying for attention, achieving a prominent position in local search results is paramount. Local search engine optimisation (SEO) has emerged as a crucial strategy for businesses aiming to enhance their visibility among potential customers in their vicinity. Among the various tactics employed in local SEO, citation building is a fundamental aspect that can significantly impact a business’s online presence and ranking. In this article, we delve into the importance of citation building for local SEO ranking and why companies should invest in local citation building services to stay ahead in the competitive online arena.